I know what I mean. I just can’t find the right way to say…
Marketing copy for websites, tools, platforms and campaigns, written in the language your buyers already use when they think about the problems and opportunities they face.
I find the words your buyer was already reaching for, and put them where the decision happens.
Yes is the connection between what you were thinking...Every line carries a second message, in its length, its confidence, and the word you chose over the one you didn’t. Visitors read both. A generic line tells them you’re interchangeable. A hedge tells them you’re unsure. A line that sounds machine-made tells them nobody was paying attention.
Your site is already saying those things. Forespoke makes it say what you meant.
Real lines from my own sites, shown as rewrites, not results.
makeitnice.world
The contractor who keeps you posted, puts every change in writing, and builds it to last.
mwadmin.software
Spend your hours on the jobs you bill, not the admin behind them.
solom.systems
Stop being the only place your business remembers things.
I call it "Genius". A "Word of Genius" spoken, is a word specifically spoken for the particular character and circumstances being spoken to.
Something that is scripted beforehand can land precisely on target, with the right tone. All it takes is a empathetic visionary to see the right circumstances of the situation, and identify with the person enveloped in those circumstances. With the exact moment(s) and circumstances in mind: we speak to both, with the words of "genius".
Raw, connected, compelling communication, that counts... and carries the character, and intent, of the speaker.
"Genius" first meant the guiding spirit of a person or a place, so my use is intentionally aligned with the original... not boastful.
Every time someone asks a search engine or an AI assistant for a recommendation, your words are read, weighed and summarized by a machine before any person sees them.
Most copy is written only for people.
Machines analyze what you say differently than humans, when they determine recommendations for search responses.
Will that recommendation be you?
Your words now have two readers: the person deciding, and the machine that decides who sees them.
I design the plan, and write every line for both.
Send one line from your site, and one sentence that describes the gist of what your site, as a whole, is intended to communicate.
I'll send the line back rewritten, with a note on what the original was also saying.